In order to sensitize the citizens with the safeguard of the whales, Sea Sheperd had the idea to design posters representing the 172 whales killed during the year and to impale them on grids in order to underline the fatal character of hunting.
Discovered concept by the Polish designer Robert Mazhkut which created a grand piano, combining at the same time design and music called sobrement Whaletone Royal. This instrument is equipped with channels amplifier to four loudspeakers to give a more powerful sound.
Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Copywriter: Edouard Perarnaud
Advertiser’s Supervisor: Jacques-Olivier Barthes
Account Supervisor: Benoît De Fleurian/Elie Sicsic/Nathalie Avedissian/Laurent Janneau
Art Buyer: Laurence Nahmias
Art Director: Emmanuel Bougnères
Illustrator: Mathieu Javelle/Stephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins