French radio station Virgin is debuting a new strapline, “Louder is Better,” with television spots that tickle your funny bone, featuringa French mother inadvertently lip-syncing along to the Black Eyed Peas. A dedicated YouTube channel also lets users play around with the volume, where the content of the video gets crazier as the volume increases.
“Don’t age too fast.”
Advertising Agency: Hemisphere Droit, France
Creative Director: Tapiro Frank
Art Director: Batard Etienne
Copywriter: Lafont Christophe
Photographer: Khuong Nguyen
Published: September 2010