Advertising Agency: BBDO, New York, USA
Here of exclusiveness the new worldwide campaign in Adidas on a work of the agency Sid Lee. Realized by Romain Gavras, the spot is built around a mixture between the sport, the music and the fashion. The band its is signed by the duet electro Justice and their future title “Civilization”.
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What does it take for a kid from Compton to grow up and hold court in Hollywood? A lot of Fearless. Andre Merritt got a late start. He was always into singing, tried football, and then got into basketball. To everyone’s amazement, he was good at them all. Singing was second nature, but there was something about basketball. Basketball became like a therapy for him, especially when dealing with the hectic nature of the music industry. Basketball gave him an avenue to get away from it all. On the court, he’s able to let the game take over, leaving the rest behind. “You don’t get to see my game till I get angry. I’m like two different people and I’m extremely competitive–they have to go, we staying.” Moving from Compton to Memphis then Arkansas and back to Vegas, he’s quick to point out that “Hollywood is where I got my start.” It was in Hollywood, inspired by Kobe on the courts and Stevie Wonder and Chicago on the charts, that he found his Fearless and went for the life he knew he could live.
Production Company: Green Dot Films
Director: Omri Cohen
“Park without assistance.”
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Max Konig
Art Director: Fabrizio Capraro
Copywriter: Max Konig
Account manager: Jorge Pimstein
“A jersey made of history is about to come. Visit the site camisadogremio.com.br and learn more about it.”
This time the agency took to the streets of Rio with a specially stocked Coke truck.
To launch Puma’s Faas running shoe, Droga5 recruits the world’s fastest band from the world’s fastest country – Jamaica, natch (home of Usain Bolt).
This spot, the first in a series, introduces a four-piece Kingston outfit called Rocker, Flex & Groove, which also happen to be the three components of the BioRide technology in the Faas shoe.
Here very awaited new video clip of the Kanye West artist, directed by Hype Williams on title “Al Off The Lights” with in guests the presence of Rihanna and Kid Cudi. Plans and sequences rates/rhythms by the titles of the clip.http://www.vimeo.com/20148191