The Cola Wars are back on. PepsiMax’s commercial for the Super Bowl makes a cute, playful jab at Coke Zero. The competitor’s deliveryman tries to buy a PepsiMax and make a quick getaway — but things don’t go quite as planned. Joe Pytka directs this fun, cringe-inducing crowd-pleaser and Sugarland�™s Jennifer Nettles was tapped to record a country ballad for the spot.

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