“Think Fast,” a 30-second spot slated for the fourth quarter of the game, introduces a character that will star in Hyundai’s social media efforts named Bob. In this vignette, a young professional is driving his boss, Bob, a seasoned business pro, in his Genesis Coupe R-Spec. Bob is about to deliver a pearl of wisdom when he falls unconscious. The young driver hits the brakes hard, then throws his Genesis Coupe into drive repeatedly, generating enough force to revive Bob, at which time he delivers his piece of advice unphased by his apparent health scare.

The Cola Wars are back on. PepsiMax’s commercial for the Super Bowl makes a cute, playful jab at Coke Zero. The competitor’s deliveryman tries to buy a PepsiMax and make a quick getaway — but things don’t go quite as planned. Joe Pytka directs this fun, cringe-inducing crowd-pleaser and Sugarland�™s Jennifer Nettles was tapped to record a country ballad for the spot.

Is it a bird…a plane? If you live in NYC and think you may have seen a flying human above the Manhattan Skyline recently – well, you’re not hallucinating. As a stunt to promote its forthcoming film Chronicle, out February 3, 20th Century Fox engaged viral marketing group Thinkmodo (the crew behind The Shaving Helmet and iPad Head Girl) to send some ‘flying people’ up into the sky. The effect was achieved with custom-made aircraft shaped as people.

How can he handle work on a day like today? Ferris Bueller is back — and this time, he’s driving a Honda. As Jalopnik reported last week, Honda was indeed behind the 10-second teaser video that was put up on YouTube, and the carmaker has now released a 2-minute, extended version of the ad that will appear during the Super Bowl this Sunday.

In the clip, out of agency RPA, Matthew Broderick celebrates the launch of the 2012 Honda CR-V by playing truant and calling in sick to his agent (sound familiar?). Then, he goes off and lives it up. According to Honda, there are over two dozen movie references hidden throughout the Todd Phillips-directed commercial.

Toyota presents its latest TV commercial that will air during the final of the Super Bowl. The purpose of the campaign: the car brand reinvents the world, but not reinventing the Toyota Camry , as it already contains the best.

Advertising Agency: AKQA, USA
Executive Creative Director: Pierre Lipton
Creative Director: Stephen Clements
Senior Copywriter: Miranda Maney
Art Director: Warren Frost

Creative Directors: Javi del Río, Damian Coscia
Copywriters: Javi del Río, Damian Coscia
Production Company: Coolshotfilms
Director: Santi Winer
Sound Company: thelobby.es
Music: DJ Mustache

When energy drink brand Red Bull asked Other Films director Scott Duncan to helm the opening for their new Signature Series program on NBC, he partnered with Spontaneous to handle design, VFX and compositing for the piece. Shot on location in Breckinridge and Glammis Dunes, the opening features stunning footage of extreme athletes performing breathtaking manoeuvres in truly epic locations set to a dynamic score and sound design. Creating custom typography, extending environments and pushing the in-camera magic further towards the impossible, made for a fun and high-energy start to the new year for Spontaneous.

Production Company: Other Films
Director / DP: Scott Duncan
Executive Producer / Producer: Katherine Kennedy
Visual Effects: Spontaneous
Creative Director: John Leamy
Director of Visual Effects: Andy Milkis
Executive Producer: Cara Cutrone
Producer: Chris Decker

Carrying too much weight?