W+K and Carmelo Anthony launched the Jordan Melo M8 in an explosive way from Pier 54 in New York City last week. While rap star Nas performed for a crowd of 2,500 people, a three-storey-tall Melo projection appeared, that dribbled, dunked and walked — all on the Hudson River. A Melo stunt-double also rappelled into the river from a helicopter — and finally, Melo himself appeared on stage, encouraging participants to play games for a chance to win prizes.

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