Advertising Agency: Heat, San Francisco, USA
Executive Creative Director: Steve Stone
Creative Director: Warren Cockrel
Associate Creative Director: Anna Rowland
Seniro Copywriter: Ben Salsky
Art Director: Mark Potoka

Advertising Agency: The Campaign Palace, Australia
National Chief Creative Officer: Reed Collins
Senior Creative: Hywel James
Senior Creative: Gerhard Myburgh
Group Account Director: Toby McKinnon
Agency Producer: Stefan Puskar
Designer: Samantha Hornitsky

Advertising Agency: BBDO Guerrero, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: David Guerrero, Brandie Tan
Creative Director: Joe Dy
Copywriters: David Guerrero, Joe Dy, Meggy de Guzman
Art Directors: Brandie Tan, Rizza Garcia, Jeck Ebreo

This Carlsberg stunt, put together in Belgium last week by Brussels-based agency Duval Guillaume Modem, has already gone viral on YouTube, with over a million views so far and counting. To promote Carlsberg’s new global strapline, ‘That Calls for a Carlsberg’, a series of unsuspecting couples bought cinema tickets, only to find as they walked in to the theater that they were surrounded by hard core bikers. Many couples walked straight out, but those brave enough to take their seats were rewarded by cheers and a bottle of Carlsberg as the strapline flashed up on the screen

written by björk and damian taylor.
directed, produced and art directed by björk, inez and vinoodh, m/m paris and james merry.
moon app developed by max weisel

Two wheels. Two pedals. Two points of views. This is a multi-angle celebration of the awesomest vehicle on earth: the Mountainbike.

Nothing is what it seems.