dvertising Agency: Wieden + Kennedy, Amsterdam, Holland
Creative Directors: Mark Bernath, Eric Quennoy
Art Director: Craig Williams
Copywriter: David Smith

“How you start is everything,” says the stoic Pharrell, standing in a white, spaceship-like room. “I start pure — with a blank canvas.”

Featuring his track ‘Truth or Dare’, Pharrell shows us how he creates layer after layer of sound to mix a track. First he adds adds the beat, trying out a round of percussionists, then the “groove”. As Pharrell sleepily points his finger, visions of instrumentalists – personified audio samples – spring to life, filling the room. “Then, the vocals,” he commands, and the white space is transformed into a packed club, its imperturbable creator above, looking on calmly at the crowd. The result: a perfectly mixed, full impact sound. The parallels to a Smirnoff mixed drink are obvious enough.

Directed by Darryl Ward of Curious Films, Cutting Edge had two weeks to create a minute-long VFX heavy piece for Smirnoff and Leo Burnett Sydney, as well as 30′ and 15′ versions. From the architectural pre-vis to the transitions to the rotoscoping and compositing, it was a tight turn-around.
Says Pharrell: “I like how Smirnoff present a pure vodka, perfect for mixing – this is what I try to do with my music, so I agreed to be a part of this campaign.”
http://www.vimeo.com/28286943

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Steve Yee
Senior Copywriters: Greg Buri, JC Abbruzzi

YEAR ZERO is a modern take on high performance surfing set in a post-apocalyptic world, reminiscent of Mad Max or an HG Wells novel. It tells a story of a band of renegade surfers, including Dion Agius, Yadin Nicol, Nate Tyler, Taj Burrow, CJ Hobgood and Damien Hobgood, on a road trip through the apocalypse in search of waves, women, and good times. The film’s original soundtrack by BLACK MOUNTAIN, whom VICE MAGAZINE has called, “One of the best rock n’ roll bands of our time,” creates a sonic landscape that fully delivers the immersive experience that director Joe G envisioned for the film.

If you can dream it, you can build it.

Advertising Agency: Team Detroit, USA
Chief Creative Officer: Toby Barlow
Creative Directors: Gary Pascoe, Scott Lange
Art Director: Jeff Wolfe
Copywriter: Dan Ames
Photographer: Tom Roche
Illustrator: Keith Weesner

Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Directors: Caroline Freire, Cristiano Canguçu
Copywriter: Caroline Freire
Art Directors: Cristiano Canguçu, Nando Zenari, Cassio Tisseo
Production Company: MOVI&ART

To promote the launch of the Green Lantern movie, Lorem.nu, Brazil undertook a guerilla campaign in Sao Paolo and Rio de Janeiro, placing green LEDs on bicycle tires that revealed Green Lantern logos and the release date of the movie when the wheels started spinning.

Agency:

Lorem.Nu

Client:

Green Lantern

Respublika. Motion graphics

Illustration: Stas Leontyev
Motion: Pavel Paratov
Sound: Vasiliy Filatov
Music: “August 13″ by Vasiliy “CJ Basie” Filatov

Advertising Agency: DDB, UK
Executive Creative Director: Jeremy Craigen
Copywriter: Mike Crowe
Art Director: Rob Messeter
Director: Benito Montorio